Your GO Campaign Strategy

Your GO Campaign Strategy

Think of your campaign goal as a brief for Criteo AI. You tell GO what you want to achieve, and AI takes over by automatically adjusting your targeting, bidding, and ad delivery to hit that target.

It's the first decision you'll make when creating a campaign, and the most important one to get right. GO offers three campaign goals.

Which goal is right for you?

Not sure which goal to choose? Here's a quick guide:

If you want to	Choose this goal
Reach new shoppers who haven’t discovered your brand Reach shoppers who have never visited your site Reach relevant new shoppers across web, app, and social before they even start searching for new products	Drive discovery
Convert site visitors who haven't bought yet Reach prospective customers Reach shoppers who've browsed your products	Acquire new customers
Drive more purchases from existing visitors and customers Re-engage your past visitors	Maximize conversions

How do the goals differ from each other?

	Drive discovery	Acquire new customers	Maximize conversions
Who sees your ads	Shoppers who haven’t discovered your brand	High-intent prospects and shoppers who have shown interest in your brand or category, but have never bought from you	Past visitors and buyers
Optimizes for	Reach	First-time purchases	Sales or revenue
Key metrics	Exposed users, reach	First-time buyers, Customer acquisition cost	ROAS, revenue, sales
Best for	Building awareness and growing your audience	Converting interested prospects into buyers	Driving repeat purchases and maximizing revenue

To learn more, click on the tabs below.

Learn more about Drive discovery Learn more about Acquire new customers Learn more about Maximize conversions Inspiration to choose the right goal