Promotional credit FAQ
What are promotional credits?
Promotional credits are free dollar-for-dollar credits that match your spending on your first campaign. When you set a qualifying budget and meet the spending threshold within 30 days, an equal amount of credits is awarded. These credits can be used to cover future campaign costs within a set period, subject to usage limits, vesting rules, and expiration dates. They are available in multiple currencies and are applied automatically once earned.
What are the conditions for me to be eligible for promotional credits?
You must be a first-time advertiser creating your first account or campaign. A promotional voucher is created for your first campaign once you meet the spending threshold.
New advertisers must launch their first campaign within 30 days of account creation to benefit from the promotional credits.
The qualification period starts from your campaign’s start date, even if the campaign is scheduled for the future. The voucher is activated when the required spend is reached.
Only one voucher can be active per advertiser, and the offer always applies as it was defined at the time of voucher creation, not if thresholds or ratios change later.
How are promotional credits calculated?
Promotional credits are matched dollar-for-dollar based on your spending. When you set a budget of at least $500 (up to $1,500), a promotional voucher is activated. Whatever amount you spend within 30 days is matched with an equal amount in free credits.
Once obtained, the ad credits can be used to cover future charges for up to 60 days, subject to vesting limits. Unused credits expire after this period.
What is the timeline for earning and using promotional credits?
You earn promotional credits based on your spend during the first 30 days after your campaign starts. The matched free credits become available once the required spend is reached.
After the credits are obtained, you have 60 days to spend them before they expire, subject to monthly usage limits.
Who is eligible, and how much credit can I receive?
To qualify, you must spend at least $500 within 30 days of your campaign start. Eligible customers can receive dollar-for-dollar promotional credits up to a maximum of $1,500. Once earned, free credits can be used for up to 60 days.
How does promotional credit vesting work?
Promotional credits are subject to a monthly usage limit tied to your actual spend. You can use free credits to cover up to 70% of your campaign spend during the next campaign period.
For example, if you spend $1,000 during the next period, you can use up to $700 in promotional credits during that period. The remaining 30% of your earned credits can be used during the third month, as long as the voucher has not expired.
Which currencies are supported for promotional credits?
Promotional credits are matched using predefined minimum and maximum amounts in EUR, USD, and GBP. For other currencies, credit amounts are calculated using a conversion from USD based on current exchange rates.
Currency | Minimum threshold | Maximum credit |
|---|---|---|
USD | $500 | $1500 |
GBP | 400£ | 1200£ |
EUR | 400€ | 1200€ |
How are promotional credits applied to my bill?
Promotional credits are applied automatically to your account. There is no code to enter and no manual redemption process required. When promotional credits are used, they appear as a discount line on your usual client bill, reducing the total amount charged for eligible campaign spend.
