Expand your reach with cross-channel activation
GO campaigns support four ad channels, all managed within a single campaign:
Channel | Description |
Display  | Banner ads shown across thousands of premium websites on the open web. |
Native  | Ads that blend seamlessly into the content of publisher websites for a non-intrusive experience. |
Video  | Personalized video ads that capture attention and drive engagement across the open web, including the ability to build AI-generated videos. |
Social  | Ads delivered on social platforms such as Facebook and Instagram. |
By default, your GO campaign runs on Display and Native. You can activate Video and Social at any time to unlock broader reach and stronger results.
Why activate video and social?
Expanding your campaign to include Video and Social formats unlocks significant benefits:
Maximum reach — Engage shoppers across the open web and social platforms from a single campaign.
Best-in-class performance — Criteo's AI-powered bidding dynamically allocates spend across active channels to maximize results. Campaigns with Video activation have shown up to +18% ROAS uplift, and Social activation delivers up to +20% ROAS uplift compared to campaigns without these channels.
No extra complexity — All formats run within the same GO campaign, so there's no need to create separate campaigns for each channel.