Step 2 — Design your ads
In this step, you validate your creatives and personalize your ad design. The screen is divided into two sections:
Left panel: A navigation menu listing each element of your ad you can edit: Logo, Images, Videos, Text, and Destination URL.
It allows you to manage your cross-channel reach as well.
Right panel:
In Gallery view, see live previews of your ads across all four formats: Display, Native, Video, and Social.
Switch to Asset Tabs for smaller, format-specific previews, and click View Gallery anytime to return to the full gallery view.
Cross-channel reach and settings
Use this section to activate or deactivate the delivery of your campaign on Video or Social by toggling each channel on or off.
Use Settings to edit layouts and apply display rules.
Assets for your Ads
Logo
Upload a new logo.
Depending on the ads formats the logo will be required in 3 aspect ratios or only 1 ratio (square) is needed.
Use the Advanced logo options to adjust size, position, and display settings.
Images
You can add images in three ways:
Upload — Drag and drop your image file.
Choose from existing ads — If you’ve already created ads, you can reuse the images from one of them.
Generate with AI — Enter a prompt to create an image. Use the Enhance prompt button to improve your input, then choose from the generated options and save.
How to generate images using AI
You can either enter a prompt (mandatory) to create an image or upload a reference (optional).
If you do not like the prompt, use the Enhance prompt button to improve the quality of your prompt.
You will see three image propositions on the right in a few seconds.
If you do not like the outcome, press the Regenerate with AI button.
If you like an option, select it to see various image ratio options at the bottom. Click the Save button, and they will appear on the Images section tab.
Video
You can add a video in three ways:
Upload — Drag and drop your video file.
Choose from existing ads — If you’ve already created ads, you can reuse the video from one of them.
Generate with AI — Create a video using Criteo's AI-powered video builder (see details below).
How to generate videos using AI
Criteo's AI video builder lets you create professional video ads in minutes:
Import your brand — Enter your homepage URL. The AI pulls in your logo, brand colors, assets, and description automatically. Review and update any missing details, then click Proceed.
Set direction — Choose a topic from pre-generated suggestions, edit one, or write your own prompt. Select a Vibe & options from the dropdown.
Generate — Click Generate Video. If the result doesn't match your expectations, click Generate Again. Use the History button to review all previously generated versions.
Edit — Click Continue to Editor to fine-tune your video:
Timeline — Edit text (font, color, size, bold/italic) and images (motion effects, filters, upscale, replace).
Options — Toggle logo, text, gradient, QR code, and outro settings.
Music — Adjust volume or change the track.
Colors — Update colors using the palette or enter a hex code.
Fonts — Choose a font that matches your brand.
Finish — Click Finish, and your video is ready.
Text
Enter a headline for your ad, or click Generate with AI to create one automatically.
If Social is activated, you can also set a Social headline and CTA.
Additional options let you customize the font, colors, and price formatting of your ad text.
Destination URL
Choose where your ad redirects when clicked:
First Product URL — Redirects to the first product shown in the banner.
Custom URL — Redirects to a specific page of your choice.
Once all elements show a green tick, click Review campaign to proceed to Step 3.