Create your campaign and ads

GO campaigns are designed to help you launch high-performing, AI-powered campaigns in just a few clicks. With built-in automation and cross-channel capabilities, GO takes the complexity out of campaign creation so you can focus on results.

This article walks you through creating a GO campaign and expanding your reach across Display, Native, Video, and Social — all from a single campaign.

Before creating your first campaign, make sure the following steps are complete:

• Billing and payment: A valid payment method has been added.

• Product catalog: Your product feed is set up and syncing (if applicable).

• Events tracking: Your website events (e.g., purchases, visits) are properly configured.

You can check the status of these steps in the Getting Started section of your Criteo GO platform.