Complete your onboarding

Once your account is created, the Getting Started page guides you through the key steps to set up your account and launch your first campaign.

You can complete these tasks in any order:

Set up payment

From the Getting Started page, navigate to the Set up payment task and click Set up. You’ll be redirected to the Billing & payments page.

This step collects the details needed for billing and invoicing. Please make sure all information is accurate and up to date.

1. Company name: add the legal name of your company as it should appear on invoices and billing documents.

2. Country: choose the country where your company is registered. This information is used for tax and billing purposes.

3. Billing address: provide the full billing address associated with your company. This should be the address used for official billing and legal correspondence.

4. Postal code: add the postal or ZIP code that corresponds to your billing address.

5. City: specify the city associated with your billing address.

6. Company or VAT number: if your company has an official registration or company number, you can enter it here. This field may be optional depending on your country.

Once everything is filled in, click Next. By doing so, you confirm that you have read and accepted the Terms and Conditions and that the information provided is accurate.

The next step is to provide your payment details and click Validate. Once done, you can view all the details of your set up.

For more information about billing and payment options, click here.

Set up product feed

Setting up your product feed is key to ensuring your products reach the right users, keep your ads current, and optimize performance using real-time data.

  • If you have a product feed, click Set up feed. For detailed instructions, read this article.

  • If you don’t use a product catalog, select Don’t use Product Catalog and continue your onboarding.

Once your feed is set up, or you choose not to use a product catalog, this task will be complete.

Set up events

Setting up your events is essential to track user actions, improve targeting, and monitor performance. Once configured, Criteo GO analyzes your event data to generate insights that help boost your campaigns.

This step is required to create your campaigns and is critical to ensuring they are set up for success from day one.

For detailed instructions to configure events, click here.

Once your onboarding tasks are completed, you can create your first campaign, fully optimized from day one with GO's AI-powered technology.

Troubleshooting onboarding errors