Improve your campaigns with Criteo Advisor
Looking for your next campaign improvement? Criteo Advisor highlights practical actions to improve your campaign performance, technical setup, and tracking. It gives you tailored recommendations based on your account and an Optimization Score, so you can see where to focus next in Criteo GO.
How to access Criteo Advisor?
Sign in to Criteo GO.
From any page, click Advisor in the top-right corner.
Review the recommendations available for your account.
When to check Criteo Advisor?
Check Advisor regularly to keep your account in good shape and find new opportunities. It’s especially useful:
When you’re setting up your account, to make sure your account, campaigns, technical setup, and tracking are ready.
When you want to improve campaign performance, by following recommendations based on your setup.
Before a busy shopping period, to find relevant opportunities and check for missing configurations.
During your regular account review, because new recommendations may appear as your campaigns change.
Frequently asked questions
What does the Optimization Score mean?
The Optimization Score shows the percentage of applicable Advisor recommendations you’ve completed for your account. It helps you understand your progress and decide what to focus on next.
How is the Optimization Score calculated?
GO calculates the score using the recommendations that apply to your account and their estimated impact for your business.
How often does the Optimization Score update?
The score updates each day automatically as recommendations are completed, become applicable, or no longer apply to your account.
Does a low Optimization Score affect my campaign delivery?
No. The Optimization Score does not directly affect campaign delivery or performance. It helps you identify opportunities to improve your account and prioritize recommended actions.
Do I need to complete every recommendation to reach a 100% Optimization Score?
Yes. A 100% Optimization Score means you’ve completed all recommendations currently applicable to your account. Recommendations are optional, and following one does not guarantee a specific performance outcome.
Why are there no recommendations in Criteo Advisor?
Advisor only shows recommendations that are relevant to your account. You may not see any recommendations when:
There are currently no applicable recommendations.
You’ve already completed the available recommendations.