Welcome to Criteo GO
About Criteo GO
Criteo GO is the easiest way to launch and manage powerful, AI-driven advertising campaigns across the open web and social platforms - all in one place. As a fully self-service platform, GO guides you end-to-end: from the technical onboarding setup, to campaign creation, to automatic ad generation.
Designed for speed, simplicity, and performance, GO helps you reach the right shoppers, across the right channels, with the right message, without needing deep advertising expertise. Whether your goal is to drive discovery traffic, acquire new customers, or drive more sales, Criteo GO gives you a streamlined experience built to deliver results.
Benefits of GO campaigns
Criteo GO brings together three powerful capabilities that make it easy to launch high-performing campaigns fast:
Full funnel performance powered by AI
Reach the right shoppers at every stage of the journey - from discovery to conversion. Criteo AI automatically adjusts bids, targeting, and delivery to drive the strongest results for your goals.
Cross-channel reach in a single campaign
Show up wherever your shoppers are. Display, Native, Video, and supported Social formats work together seamlessly in one campaign to maximize visibility and impact.
A smart, intuitive UI
A clean, guided experience makes campaign setup simple - even if you do not have deep marketing expertise. GO highlights the right steps, provides helpful recommendations, and keeps everything easy to manage from one place.
When to use Criteo GO
Criteo GO is the right solution when you want strong, scalable performance without the complexity of managing multiple channels or manual optimizations. It’s built for advertisers who need a simple yet powerful way to grow across the entire marketing funnel.
Criteo GO is ideal for you if you want to:
Drive new high-quality traffic to your website
Acquire new customers cost-effectively
Maximize sales from both new and existing customers
Run full-funnel strategies combining discovery, customer acquisition, and conversion tactics
Leverage AI automation instead of manual bidding and channel management
Scale your performance with a solution designed for growth-oriented businesses
If your goal is to attract, engage, and convert more shoppers, Criteo GO is your best choice.