About Events

Events track a user action, such as views, add to cart, purchases, and more, helping you enhance targetting and monitoring. Once your events are configured, Criteo will analyze your event data to provide campaign boosting insights, helping you:

• Deliver personalized ads 

• Optimize bidding strategies 

• Provide accurate reporting and measurement

How does it work? 

Events are a prerequisite for you to run your campaigns. Every time someone interacts with your site, Events tracking captures that action and sends it to Criteo. This data helps Criteo understand each user's behavior in real time.  
 
For example, if a user views a pair of shoes but doesn’t buy them, Criteo can remember that and later show them an ad with that same product — or similar ones — on other websites or apps. 
The more user actions Events sees, the more accurate and personalized your ads become. That means your campaigns can focus on the people most likely to click, buy, or return to your site. It also helps improve campaign performance over time, because Criteo’s system keeps learning from each visit. 

What value does it bring?

Along with enabling you to run your campaigns successfully, they also help you in:

• Smarter targeting: enables real-time audience segmentation based on user behavior.

• Better performance: drives higher ROAS through dynamic creatives and product recommendations. 

• Greater reach: supports alternative identifiers (like hashed emails) to improve reach on browsers with limited cookie support (e.g. Safari, Firefox).